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So we just meet our demands, we’re not sitting on a bunch of products and wasting a bunch of resources,” she said. From their level of production to their distribution network, everything is designed to leave the smallest environmental footprint possible, Penev West explained. “It’s something that we’re constantly thinking about,” she noted. “So when we moved down here and started our business, it was a no-brainer that we would run it as sustainably as possible.”įine Feathers Kombucha, a kombucha brewery in Central Long Beach, is on the city’s list of green certified businesses, but Penev West said their commitment goes beyond the requirements set forth by the program.
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“My husband and I met when we were both working up in Portland, Oregon, and that’s just one of those places where you learn a lot more about sustainability and how to incorporate that into your life and your business,” she explained. While living in the Pacific Northwest, Penev West remembers she became more educated on the issue of sustainability, an awareness that still informs their business decisions today. (Photograph by Brandon Richardson)įine Feathers Kombucha co-founder Jodine Penev West said she and her partner, Jay Penev, also used their personal experience to inform their sustainable business practices. Celia Brennan’s Seven Hair Studio on 4th Street became certified through the city’s green business program in May 2019. Of the 32 green businesses currently certified in Long Beach, 15 are led by women and three have a male-female team at their helm. The program recognizes businesses from a variety of industries – from hair salons to architecture firms – that have shown a commitment to sustainability by complying with a number of requirements set by the California Green Business Network. Many are part of the city’s green business certification program. Since last year, customers can now refill their laundry detergent, baking soda, shampoo and many other pantry and household items at her East Village retail location.ĭarrell is one of many female entrepreneurs driving the implementation of sustainable business practices in Long Beach. “I can’t be the only one looking for this,” she remembered thinking to herself. When she realized that there were no stores focused on providing package-free products in Los Angeles, Long Beach or Orange County, she knew she had found her niche.
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She had already made waste reduction a part of her household’s everyday routine, and wanted to help others do the same. “I felt like there was more I could do,” Darrell said. She saw her bathroom shelves grow with individually packaged products, thanks in part to the relentless marketing campaigns for household goods and personal care items leveled at women on a daily basis, she noted. Watching the shampoo, body wash and laundry detergent containers pile up in her recycling bin, Bring Your Own Long Beach owner Julie Darrell felt like she needed to do more to protect the environment.